Profici Competitive Analysis

Last updated: April 1, 2025

1. Introduction

Welcome to Profici AI Analysis ("we", "our", "us"), operated by Profici Ltd.. We are committed to protecting your personal information and your right to privacy. This Privacy Policy applies to all information collected through our website and related services (collectively, the "Services").

If you have any questions or concerns about this privacy notice, or our practices with regards to your personal information, please contact us at info@profici.co.uk.

2. Information We Collect

We collect personal information that you voluntarily provide to us when you use the Service, primarily your business email address when you initiate an analysis request. We may also collect information automatically when you visit our website, such as your IP address, browser type, operating system, referring URLs, and pages visited, through the use of cookies and similar technologies.

The analysis tool processes information you provide about your business, website, industry, and competitors to generate reports. This input data is used solely for the purpose of generating the requested analysis and is processed by our AI partner (e.g., Google Gemini) according to their terms and privacy policies.

3. How We Use Your Information

We use the information we collect or receive:

To provide, operate, and maintain our Services (e.g., generating analysis reports).
To communicate with you, potentially including sending information about related services or updates if you opt-in.
To improve, personalize, and expand our Services.
To understand and analyze how you use our Services.
To detect and prevent fraud or security issues.
For compliance purposes, including enforcing our Terms and Conditions or other legal rights.

4. Sharing Your Information

We do not sell your personal information. We may share information in the following situations:

With Service Providers: We may share your information with third-party vendors, service providers, contractors, or agents who perform services for us or on our behalf and require access to such information to do that work (e.g., AI model providers like Google, hosting providers).
For Legal Reasons: We may disclose your information where we are legally required to do so in order to comply with applicable law, governmental requests, a judicial proceeding, court order, or legal process.
To Protect Rights: We may disclose your information where we believe it is necessary to investigate, prevent, or take action regarding potential violations of our policies, suspected fraud, situations involving potential threats to the safety of any person and illegal activities, or as evidence in litigation in which we are involved.
Business Transfers: We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.

5. Cookies and Tracking Technologies

We may use cookies and similar tracking technologies (like web beacons and pixels) to access or store information. Specific information about how we use such technologies and how you can refuse certain cookies is set out in our Cookie Policy [Link to Cookie Policy if you have one, otherwise remove or adapt this sentence].

6. Data Security

We have implemented appropriate technical and organizational security measures designed to protect the security of any personal information we process. However, despite our safeguards and efforts to secure your information, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure.

7. Data Retention

We will only keep your personal information for as long as it is necessary for the purposes set out in this privacy notice, unless a longer retention period is required or permitted by law (such as tax, accounting or other legal requirements).

8. Your Privacy Rights

Depending on your location (e.g., UK, EU), you may have certain rights regarding your personal information under applicable data protection laws. These may include the right to (i) request access and obtain a copy of your personal information, (ii) request rectification or erasure; (iii) restrict the processing of your personal information; and (iv) if applicable, to data portability. In certain circumstances, you may also have the right to object to the processing of your personal information. To make such a request, please use the contact details provided below.

9. Changes to This Privacy Notice

We may update this privacy notice from time to time. The updated version will be indicated by an updated "Last updated" date and the updated version will be effective as soon as it is accessible. We encourage you to review this privacy notice frequently to be informed of how we are protecting your information.

10. Contact Us

If you have questions or comments about this notice, you may contact us at: info@profici.co.uk.